Zune unveiled a new web campaign featuring Wes, a financial planner who helps you understand the value of having a
$14.95 $14.99 (I'm so used to writing .95 for everything) Zune Pass versus purchasing the music straight from iTunes.
For my money, it's a pretty interesting way to show the value of Zune Pass -- but it also reminds me of the recent MS campaign that shows people finding out that PC's are the best value for their dollar -- ah, the parallels...
You can check out the
Wes campaign here.
By the way, Wes is an actual person :-)
Addendum: Here's the video that's on display at the zunepass.net site starring Wes.
<br/><a href="http://video.msn.com/video.aspx?vid=684af04d-ab7a-4eef-ac52-bfcb127036a5" target="_new" title="Zune-Capacity">Video: Zune-Capacity</a>
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