Zune unveiled a new web campaign featuring Wes, a financial planner who helps you understand the value of having a $14.95 $14.99 (I'm so used to writing .95 for everything) Zune Pass versus purchasing the music straight from iTunes.

For my money, it's a pretty interesting way to show the value of Zune Pass -- but it also reminds me of the recent MS campaign that shows people finding out that PC's are the best value for their dollar -- ah, the parallels...

You can check out the Wes campaign here.

By the way, Wes is an actual person :-)

Addendum: Here's the video that's on display at the zunepass.net site starring Wes.




<br/><a href="http://video.msn.com/video.aspx?vid=684af04d-ab7a-4eef-ac52-bfcb127036a5" target="_new" title="Zune-Capacity">Video: Zune-Capacity</a>