Some ideas for use of the Zune L.A. space....

Zune Social: tromboneforhire | By: Marques Lyons | 11/18/2009 |

The more I see events taking place at Zune L.A. the more I think about "How come they don't have more of an internet presence?". If you watch Twitter and keep an eye out for Zune L.A., you'll notice that events are happening at the space pretty frequently. The caveat to that is that most of the events are private affairs and not open to the public. I guess what I would like to see is more events that are available to everyone, like the recent Mew exhibit. It would give folks a chance to see just how cool this space is. In all of this monumental thinking that I did I came up with a few things:

First off, Zune L.A. needs some sort of internet presence. They need some site (it can be simple) where they could list all of these great events that they have going on. At least then people won't think the space is being wasted and, in a sense, Zune L.A. could boast about the stuff that's going on there. Like I said, most of the events are private affairs or events that you hear about secondhand, but it would still be nice to see some sort of website that has some snapshots of the events, video, interviews and really show how lively the space could be. Again, I point to the Mew event as an example of what could be done, but it would have to be in a more central location to be effective.

Psst, did you even know they had a Zune Social account? They have to listen to more music over there!

Secondly, they could use some social media marketing. I look at the Grammy Museum as a great example of what could be done with social media. I follow them on Twitter and they're always talking about the great events that they're throwing and they have someone giving some play-by-play live during the event. While I'm not physically there at least I have a chance to get a sense of what the atmosphere is like. It's kind of like how I twittered from the Microsoft store opening in Mission Viejo. You're not there with me, but I at least tried to give you a sense of what things was like.

Now of course, we need some public events as well. So I thought about that too and came up with a couple of events that I would like to see take place. Will they happen? I don't know, but if these ideas are picked up by someone and they get the ball rolling, I'd be more than happy to assist with it wherever I can.

Green Room "Live"

I'm sure you know about the Green Room podcast. It's a series where artists are interviewed backstage prior to going on for a live performance. It's a great series and really gives you an insight about your favorite artists, their inspirations and what drives them to do what they do. Well I thought, why can't they bring that to Zune L.A. and call it "Green Room Live". In a sense what you would have is a live audience watching a sort of "Inside the Actor's Studio" interview with an artist, followed by a break, followed by a special live performance by that artist. It could cover several genres: rock, hip hop, electronic, house, grunge, metal, you name it.

What that would do is allow people to periodically come to the space and get an up-close look at their favorite musicians. Hear from their own words what their motivations are for continuing their craft. The interview portion could be live streamed so that people via Twitter or Facebook, for example, could submit their own questions and hear them answered. Zune is sorta doing this with their Ustream series, but I think it could go a step further, plus the Green Room name is already synonymous with their excellent podcast series.

Finally, after the interview, the live stream is turned off and those who are attending the event live will be treated an actual full on live performance by the artist.

The Zune L.A. House Party

My second idea is an official Zune L.A. "House Party". What would that entail? Well, I imagine basically a mixer, where people can come together on a Saturday night, network and have fun. What you would have is house music DJs performing in the performance space (I'm a huge fan of house music), DJ Hero "booths" set up in the exhibit area for people to try their hand at running the show and have the event benefit some sort of charity (in keeping with the name, I would recommend Ronald McDonald House!)

Now if the original idea was to keep Zune L.A. low-key, that's fine. Yet, if the idea is to turn the place into a music and cultural hub, then let's do some things and make that happen. LETS GO!

Related Posts:



blog comments powered by Disqus