What's Jelli? Exactly, this is why I'm alerting you of something interesting that they've announced today. Here's the snippet of the press release that's most relevant to this conversation:

Starting today, in a first for traditional broadcasting, Jelli's social radio platform will take over all of the programming operations of two FM radio stations in Las Vegas, 24 hours a day, under a multi-year agreement. Las Vegas is the first market to launch Jelli as a revolutionary, new 24-hour radio format.

On Jelli 96.7 (KYLI-FM) and Jelli 94.5 (KXLI- FM), listeners can choose in real time every song that plays on the air via Jelli's website (http://www.jelli.com/vegas) or Jelli's free iPhone app (http://www.jelli.com/iphone).

Jelli 96.7 - The New Beat of Las Vegas (KYLI-FM) will feature Top 40 tracks, including a combination of current and remix versions of mainstream and rhythmic hits. Jelli 94.5 – 100% User-Controlled Rock Radio (KXLI- FM) will feature a wide catalog of alternative and modern rock music.

It's up to the Jelli community on each station to decide, in real-time, what tracks get on the air. To participate, listeners simply visit http://www.jelli.com/vegas or download the Jelli iPhone app, sign up for a free account, and begin voting.
We're now in this overdrive mode of real-time music experiences, thanks to startups like Turntable.FM. I even know of malls now that let people choose, in real time what music videos will play on the TVs in the food court. Jelli has just taken it to that next step by letting the consumer act as the DJ.

Anyone else remember jukeboxes and how people could go up and put in a quarter and choose a song to place into the queue? Yeah, Turntable.FM is doing that and now Jelli is doing that. If any readers in Vegas want to let us know about this experience, I'd love to hear about it.

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