I told myself I wouldn't talk about this much but this is making my head spin more times than Linda Blair in the Exorcist (and causing similar stuff to appear inside of my mouth). For all of the hoopla about iPhone4S-WTF? and now Xbox TV, many questions are still swirling around about the 'left foot in, left foot out' approach to the status of the Zune HD.

For every tech article that went up and said that the Zune HD is officially done, another article had to go up that said "Hold up, wait a minute". Some blogs are looking like they're having point/counterpoint discussions with themselves. And frankly, this just puts Zune in a very binding spot.

Let's assume that the Zune HD *is* in fact not going to be produced any longer. The consensus will say that the support message and the non-inclusion of the Zune HD under products on Zune.net should've just stayed. If the Zune HD *is* going to be continued in some fashion, then everything that's gone on looks like a curious case of incompetence.

Then you get the whole interaction between Zune Support and a Twitter user. Yeesh, people!

Microsoft right now is riding a wave of excitement: Windows 8, Xbox TV (and the companion Windows Phone app), Windows Phone Mango, Zune Music Pass *finally* reaching Canada, the updates to Hotmail, as well as a whole host of stuff that I'm sure will be coming down the pike. It would behoove them to address this Zune HD thing once and for all. That way they can put it behind them and continue on down this path to awesomeness that they're on.

For as long as this lingers, whether intentional or not, it just shines a light on the Zune brand that's more like the light Alan Wake shines on the shadows. A light that just makes you want to shrivel up and disappear.

We can do better than this.