Whether you are targeting a local, national or global market, your ecommerce website must be SEO optimized if you want to reach your potential target customers. At the very least, getting a professional ecommerce SEO site audit done on your website is critical if you want to make the most of your online store.

While there are many ecommerce SEO companies out there that offer ecommerce SEO audit services (we recommend ClickCentricSEO.com), you need to educate yourself on the general principles that define a professional and in-depth ecommerce site audit. So below, we highlight the four essential pillars of ecommerce SEO audits.

spyglass for ecommerce seo audit

Technical SEO Site Audit

SEO begins with different technical aspects of your website. Performing a technical SEO audit find out whether all your web pages and content have been crawled or indexed. Schema markup is a special code on your website to help the search engines return more favourable, i.e. returns for users.

The best place to start a technical SEO audit is Google Webmaster Tools. Here you can get immediate feedback as to the technical health of your website. Another powerful and free tool is the The W3C Markup Validation Service, where you can see any HTML errors and warnings negatively impacting the performance and usability of your ecommerce site.

Ecommerce SEO Backlink Audit

Backlink audit involves reviewing of the quality of inbound links coming to your ecommerce website, i.e. online store. The more quality backlinks your site will gain the more credibility your site will earn, meaning your current and potential customers will feel more secure to buy products and services from your ecommerce website.

The goal of getting more quality backlinks is simple – to increase relevant traffic to your ecommerce website. It will take some time to build a lot of quality backlinks to your site, but getting cheap backlinks will harm your site and business. Proper ecommerce SEO auditing will ensure whether your site has achieved a lot of quality backlinks or not, and needs a backlink development campaign.

You can also look at competitor backlink profiles to help shape your off-site SEO efforts. A few tools we suggest are Majestic.com and SEO PowerSuite’s SpyGlass tool.

Front-end Ecommerce SEO Audit

One of the key SEO elements is content. Whatever product you want to sell through your ecommerce website, it is important to build a site that is showcasing specific information associated with your product, company, brand and personality. Creating compelling and informative content is vital for your success online. Good content will promote your product and brand awareness. Content is one of the biggest images on your website.

Think of content as staff of your office. You would expect your staff to be fully professional, knowledgeable, and excellent communicators to represent your company. Similarly, your content must be informative, and educate your readers, i.e. customers and prospects about your products, company, and brand.

If your content is properly optimized for the search engines and users by utilising the right keywords or key phrases, then your ecommerce store will get high rankings in the search results pages of Google and other major search engines for any competitive search term associated with your products and company. Another important thing you should focus on is calls-to-action of the content. Your content must persuade your target customers to take your desired actions.

A reputable ecommerce SEO firm will perform the right ecommerce SEO audit, making sure your content is optimized for the search engines, has the right keyword/key phrase with proper keyword density, and more importantly offer calls-to-action to the readers.

Ecommerce Site Checkout Assessment

Your customers and prospects want a pleasant checkout experience on your ecommerce store and if you cannot provide them with a fluid, secure, and seamless shopping experience on your online store, they will leave your site and go to your competitors’ sites.

Designing a secure and seamless checkout process is a huge challenge. Your potential customers must find your virtual store’s checkout process easy to use while they are finalising their purchases. Helping them find your checkout process pleasing is essential to close the sale. Lengthy and complex checkout process will drive your potential customers away when all of the hard work of identifying and satisfying your customer’s needs have been done.

As an online business entity, you should use SEO for your ecommerce site to make sure it gets quality and more traffic from the search engines. Ecommerce SEO drives both the offline and online sales. If you are running herbal products for hair you would want your product to rank highly for keywords related to herbal products for hair in search results pages of Google and other major search engines.

Lastly, the best thing you could do is to continually create original and exciting content for your audience. Writing quality content about your products help increase your visibility in the search engines as well as educate your customers about this topic and related keywords.

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If you are a surgeon, you definitely know how difficult it can be trying to serve your clients all while marketing your practice. Perhaps you’ve dabbled in surgeon SEO or web marketing, but realized the challenge a lack of time and resources can pose.Optimized Surgeons for SEO

Now there’s a surgeon-specific SEO solution thanks to one of the newest companies to open its veil: Optimized Surgeons. This company specializes in web marketing and SEO for surgeons and related medical professionals. Optimized Surgeons has built its SEO resources and familiarized its creative and strategy departments with all things surgery related.

You can learn more now about Optimized Surgeon’s SEO programs, or read more below to get a better understanding of the value this specialized SEO company provides.

Get Targeted Patient Leads That You Want

When patients search for surgeons through Google or Bing, there are many options that they find. For instance, there are those who are looking for plastic surgery while others want breast surgery.

You’re probably not a jack of all trades when it comes to all things surgery, so one of the first steps when working with Optimized Surgeons is to define your top target surgical specialties that you want the most leads. When constructing SEO programs for surgeons, Optimized Surgeons will typically suggest choosing your top 2-3 specialties (i.e. breast augmentation surgery, lipo, and implants.) This focal approach is SEO best practices, and will help you get results sooner rather than spreading your targets to thin.

Become a Local Authority in Your Surgical Specialty

Optimized Surgeons also helps you to establish your position as the local authority in your surgical specialty. Clients need to know that you are the specific professional who knows best how to solve their problems.

Surgeon SEO Authority

Once they get the feeling that you have an edge of the many other surgeons that they can find online, there is no doubt that they will be streaming to you. The best part is that they will spread the word to others and so, with very minimal effort from your side, more clients will be streaming to your clinic.

Build Awareness, Reputation, & Credibility

It is how credible and reputable your clinic is that determines how long clients will keep coming to you. If you talk to any experienced surgeon, they will tell you that one small mistake can erase all the gains that you are over the years and bring your business down. However, you need not to worry once you have a company that knows how to build awareness.optimized surgeons

Through awareness, all the good information about your clinic will be laid bare for all to see and so, your credibility and reputation will be shielded. It is like you have ambassadors working to spread your good services around while you concentrate on making your services better.

Clearly, there is a lot that any surgeon can gain from Optimized Surgeons. You only need to understand what your business really needs and work closely with them to achieve. The fact that they work with other leading surgeons makes them even better. With the changing marketing strategies, surgeon SEO technologies and the determination by professionals to market their services adequately, you need a company that can help you to beat your competitions without having to work too hard.

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Often times health care providers have a hard time collecting and reconciling their hard-earned payments from patients. For instance, the cash-flow to health centers may not be regular due to late payments, disputes, poor medical billing procedures, and a host of other factors. In some other occasions, they may get the payments in time, but incur high overhead costs which can ultimately cripple a practice.

FQHC Billing Services of Practice Management

Perhaps, in unfortunate cases, they receive zero payments after successfully administering treatment to their patients. All in all, there is a myriad of “petty” problems which add up to become a time-and-money sink for physicians. Here is where Practice Management comes in. This innovative firm offers professional and comprehensive FQHC billing services to community health centers, physicians in hospitals, and federally qualified private practices.

Who Is Practice Management?

This is a firm which offers consultations, billing services and solutions for professionals working in medical fields. Their main focus is to make sure that these professionals are paid well; and that they are paid on time. These services are offered while following the laws to the letter. They do this through the Federally Qualified Health Center (FQHC) system of collecting income from the services rendered by these professionals.

Who Could Use the Services of Practice Management?

If you or your firm provides health care, you could use the FQHC medical billing services of Practice Management. Beyond FQHC billing, the firm’s services includes aiding professionals involved in the following lines of medicine and health care:

  • Cardiology
  • Family Practice
  • Pediatrics
  • Physician Assistants
  • Dentists
  • Internal Medicine
  • OB/GYN
  • Advanced Practice Nurses
  • Behavioral Health

Benefits of Choosing Practice Management for FQHC Billing

With Practice Management, you can rest assured that your financial transactions will be streamlined. The expert consulting team at the company has been thoroughly trained to take care of the challenges facing the medical care professionals while collecting their money. They can make the late payments go away.

Similarly, Practice Management consultants are equipped with the right tools to collect Insurance Claims, Medicare and Medicaid for your firm, without compromising the client satisfaction. Moreover, this is done while adhering to the stipulated laws governing the financing of health care. In short, Practice Management accelerates the turnaround times for the payments from the clients.

Communicating With the Customers

In addition, the company helps you or your institution to keep in touch with your customers. This is made possible through the use of past-due letters, web payment systems, outbound calling systems and an invaluable toll-free inquiry. There are also dedicated customer representatives available at hand to follow through with additional communication.

FQHC Billing Software Solutions and Integration

Did you know that the FQHC billing services of a small organization could be done remotely via simple software integration? Practice Management can set up a system that does much more than this for you – it can schedule appointments with the prospective customers for your health care practice.

Practice Management also offers comprehensive FQHC billing services, having trained their experts in EMR Management systems including the following:

  • GE Centricity
  • NextGen
  • eClinicalWorks
  • AllScripts

Additional Perks of Working With Practice Management

Practice Management brings an extra unique package to the table: unrivaled reporting solutions. This is consultancy available for administrative staff, comprising of auditing services that will give you an insight of the current financial standings of the business. The company also provides software solutions that can be used to simplify all the financial transactions and reconciliations in the business.

The consultants also help you with legal compliance issues, which is designed to ensure that your practice is always in the right side of the law. Contact the company at:

Practice Management
415 W. Golf Road
Suite 16
Arlington Heights, IL 60005
Contact Online or visit Practice Management on LinkedIn or Google+.

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German Bliss of IllinoisFor the landscapers, farmers, and lawn maintenance enthusiasts in Illinois, German Bliss is the premier place to go for your equipment rentals, repairs, and service needs. Whether you need your zero-turn mower or excavator repaired, or need replacement parts for a New Holland tractor, you will find it all through their site or one of their three local stores in Springfield, Princeville, or East Peoria, IL.

Rental Programs

If you are working around the yard, having the right equipment is essential. If you don’t own it, you can rent mowers, excavators, tractors, or landscape and gardening equipment on their site. With the top brand names, from Toro to Kubota, low priced rentals, and varying rental terms, you can rent the equipment you need, for as short or long a period of time as you need.

Repair Services

When you need your tractor, excavator, or lawn mower repair in East Peoria, Springfield, or Princeville, choose the best people for the job. Not only are the professionals at German Bliss trained, they are fully licensed to perform all repair services. They will diagnose the problem, inform you of replacement parts or repairs which have to be made, and will discuss what you want done, prior to performing repairs.

lawn mower

In addition to having all parts in the shop, they will also provide you with service guarantees for any work they do on your equipment. With service guarantees, the best professionals in the industry, and the most experienced people working on your machines, you know the job is done right when you need repair services rendered.

Extensive Selection of Parts

You will find all types of parts for various makes and models. Mower parts, excavator replacement pieces, tractor equipment, gardening tools and supplies, and more. In addition to having parts and equipment for all of these categories, the top name brand parts are sold. Servis Rhino, Toro, New Holland, Polaris, and Bush Hog parts are a few of the top names you will find. Customers can either find these parts in one of the three locations, or visit the online site if they do not live locally.

Landscaping Equipment

If you are working on your garden, having the right landscaping equipment will make the job much easier to complete. Mowers, hand tools, and any other supplies you need, will all be found through the dealers site, or one of the local Illinois store fronts which they operate. With the best prices, and products for rent or available for purchase, you have more options when you need landscape and agricultural equipment to complete any sized job.

For those in need of repair, if you need to buy replacement parts, or if you need any new equipment, German Bliss has it all. With local stores in IL, as well as online order options, customers are sure to find exactly what they need, for a reasonable price.

Additionally, they are experts, and guarantee all work they complete, and guarantee their parts are genuine. Customers can even finance their orders, depending on the order total, when they choose to make purchases with this expert in outdoor equipment, tools, and professional repair experts.

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Since their inception in the 1970’s, third party logistics providers (3PLs) have come a long way. As a response to heightened demand more streamlined logistics services, 3PLs have expanded their capabilities to do more.

Now, and with the integration of technology, most professional 3PL providers are able to provide end-to-end logistics coordination from warehousing to transport. Expansion of services include warehousing and distribution support networks, new modes of transportation, new technologies for tracking and inventory management, and comprehensive global shipping functions.

distribution logistics network

With the evolution of current 3PL, there has been an increase of efforts in regards to the meeting of the needs of our growing economy. Parallel to this progression are advanced 3PL services that are redefining the industry.

Omni-Channel Fulfillment Support

By definition, Omni-channel is the creation of a shopping experience that is seamless across all channels of distribution. According to specialists in logistics, it makes a great deal of sense for 3PLs support the efforts of Omni-channel support.

Access to IT Infrastructure

3PLs allows for companies the ability to leverage the features and functionality of warehouse management systems without investing in a platform of full blown technology. 3PL companies like United Facilities utilize the warehouse management systems of JDA. This third-party logistics software helps 3PL company United Facilities provide a more efficient and seamless supply chain.

Crossdocking Imported Goods

Whether a customer’s operations have an overseas base, the importing of goods or domestic in nature a company will need crossdock support for the management of goods. By definition, crossdocking is the unloading of materials from an incoming vehicle and then the direct loading of materials directly into outbound vehicles. There is zero storage time between incoming and outgoing which allows for companies to receive goods then segregate them via purchase order, etc.

Strategic Workforce Management

Some 3PLs do not always provide distribution centers and warehouses with a management and oversight of a professional workforce. Some providers only deliver solutions that are strategic in nature, but then outsourced to warehouse management vendors. From warehousing and third-party logistics in California to complete supply chain management in Orlando, various 3PL companies provide their own unique resources. Understanding the strategic application of workforce management principals and how this plays into your overall supply chain is wise to helping you pinpoint adequate logistics providers.

3PL warehouse

Last-Mile Configurations and Deliveries

3PLs have begun to offer value added activities as a response to the demands for a reduced amount of distribution points. This is able to assist companies to decrease the number of nodes that are within their respective supply chains. Defining as the final point of configuration to final delivery to the customer as the last mile allows for a delay of configuration until the last touch.

Final Stage Kitting and Packaging

3PLs are able to offer a variety of warehousing and transportation services. It has been widely contended that the “real magic” happens when providers venture beyond the realm of standard fulfillment along with services that are inclusive of final stage kitting and packaging. This effectively allows for distribution centers and warehouses the ability to postpone any form of decision making and predicting in regards to specified volume orders.

On the Logistics Horizon

As companies increase the outsourcing o distribution and warehouse functions to 3PLs while providers begin to incorporate additional solutions and services; the amount of symbolic relationships will increase. These symbolic relationships will be between 3PLs and their wide array of customers across all industries. Industry experts have noticed an increase in demand for the services of 3PLs outside of the area of transportation. Companies are primed and ready for 3PLs to expand beyond transportation and deliver a truly overall competitive edge in regards to functionality.

Ultimately, 3PLs will deliver consumers with the ability (and technology) to have eyes on their inventory and orders from conception to delivery in explicit real time. There will be no aspect of the order fulfilment process that will not be monitored and adjusted for the expedited convenience of consumers.

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With stringent regulations placed on the weight, volume, content, and other aspects of the materials that can be carried throughout the vast network of transport trucks, it can sometimes be difficult to determine whether or not a given truck load complies with these regulations. However, new technological developments in the realm of truck load capacity measurement have come about in recent years that make this process much more simple and efficient. The most commonly utilized technological development that has been created is the truck volume scanner.  Volumetric Payload Scanner

The truck volume scanner (often called “load scanner” for short) is a system that is able to measure the volume and content in a given truck load to ensure that the truck volume is in compliance with regulations. The most popular truck volume scanner on the market is the Volumetric Payload Scanner (VPS) by Walz Scale, and it is changing the landscape of truck volume scanning as we know it.

How the Truck Volume Scanner Works

Throughout the history of truck volume measurement, the truck volume scanner required the truck to be completely stopped in order function properly. This posed problems for both the truck operator and the volume scanning operator as the truck had to come to a complete stop and the volume scanner functioned quite slowly. This made the load scanning process inefficient and threatened the strict deadlines that truck operators are tasked with meeting in their profession.

The Volumetric Payload Scanner eliminates this problem as this truck load volume scanner has been designed to provide load monitoring while the truck is moving. The Volumetric Payload Scanner uses laser technology, which spreads through the truck’s trailer accounting for all of its components. The information that the laser is able to attain is then transmitted to the truck volume scanner body directly. Thus, there is no need for the scanner to actually make contact with the truck or the trailer being measured.

In using never before seen algorithms that allow the truck volume scanner to form high definition load imagery and transfer that imagery to a remote smart device or computer, this truck volume scanner from Walz Scale allows for the viewing and management of volume measurements from an alternate location in real time.

Using the Volumetric Payload Scanner

Walz Scale’s Volumetric Payload Scanner uses radio frequency identification to read the tags on all of the trucks that pass through and allocate the volume measurements being carried out to that specific truck load. The scanner is loaded with imagery of empty volume scans and is able to take the information provided by the laser outreach and compare these empty scans to the layout and volume measurements of the current truck load. load volume scan

With the help of Walz Scale’s Payload Pro Operating System, monitoring data for all trucks that have passed through the volume scanner can be stored on all types of external devices. Scanner operators are then able to form a database for all of the truck loads scanned and can look through this database should they need specific information recorded by the scanner.

Different models of this truck volume scanner are able to scan load volumes at varying speeds. The model with the slowest scanning capabilities require the truck to be moving at speeds under 3.5 miles per hour and the scanning speed capabilities increasing from there.

Walz Scale’s Volumetric Payload Scanner and its dynamic solutions for real time volume scanning are redefining how we approach truck volume scanning. Industry stakeholders are now able to move through the volume scanning process seamlessly with no setbacks. We can definitely expect to see the rapid integration of this truck load scanner system into the infrastructure of truck volume scanning nationwide.

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