Whether you are targeting a local, national or global market, your ecommerce website must be SEO optimized if you want to reach your potential target customers. At the very least, getting a professional ecommerce SEO site audit done on your website is critical if you want to make the most of your online store.
While there are many ecommerce SEO companies out there that offer ecommerce SEO audit services (we recommend ClickCentricSEO.com), you need to educate yourself on the general principles that define a professional and in-depth ecommerce site audit. So below, we highlight the four essential pillars of ecommerce SEO audits.
Technical SEO Site Audit
SEO begins with different technical aspects of your website. Performing a technical SEO audit find out whether all your web pages and content have been crawled or indexed. Schema markup is a special code on your website to help the search engines return more favourable, i.e. returns for users.
The best place to start a technical SEO audit is Google Webmaster Tools. Here you can get immediate feedback as to the technical health of your website. Another powerful and free tool is the The W3C Markup Validation Service, where you can see any HTML errors and warnings negatively impacting the performance and usability of your ecommerce site.
Ecommerce SEO Backlink Audit
Backlink audit involves reviewing of the quality of inbound links coming to your ecommerce website, i.e. online store. The more quality backlinks your site will gain the more credibility your site will earn, meaning your current and potential customers will feel more secure to buy products and services from your ecommerce website.
The goal of getting more quality backlinks is simple – to increase relevant traffic to your ecommerce website. It will take some time to build a lot of quality backlinks to your site, but getting cheap backlinks will harm your site and business. Proper ecommerce SEO auditing will ensure whether your site has achieved a lot of quality backlinks or not, and needs a backlink development campaign.
Front-end Ecommerce SEO Audit
One of the key SEO elements is content. Whatever product you want to sell through your ecommerce website, it is important to build a site that is showcasing specific information associated with your product, company, brand and personality. Creating compelling and informative content is vital for your success online. Good content will promote your product and brand awareness. Content is one of the biggest images on your website.
Think of content as staff of your office. You would expect your staff to be fully professional, knowledgeable, and excellent communicators to represent your company. Similarly, your content must be informative, and educate your readers, i.e. customers and prospects about your products, company, and brand.
If your content is properly optimized for the search engines and users by utilising the right keywords or key phrases, then your ecommerce store will get high rankings in the search results pages of Google and other major search engines for any competitive search term associated with your products and company. Another important thing you should focus on is calls-to-action of the content. Your content must persuade your target customers to take your desired actions.
A reputable ecommerce SEO firm will perform the right ecommerce SEO audit, making sure your content is optimized for the search engines, has the right keyword/key phrase with proper keyword density, and more importantly offer calls-to-action to the readers.
Ecommerce Site Checkout Assessment
Your customers and prospects want a pleasant checkout experience on your ecommerce store and if you cannot provide them with a fluid, secure, and seamless shopping experience on your online store, they will leave your site and go to your competitors’ sites.
Designing a secure and seamless checkout process is a huge challenge. Your potential customers must find your virtual store’s checkout process easy to use while they are finalising their purchases. Helping them find your checkout process pleasing is essential to close the sale. Lengthy and complex checkout process will drive your potential customers away when all of the hard work of identifying and satisfying your customer’s needs have been done.
As an online business entity, you should use SEO for your ecommerce site to make sure it gets quality and more traffic from the search engines. Ecommerce SEO drives both the offline and online sales. If you are running herbal products for hair you would want your product to rank highly for keywords related to herbal products for hair in search results pages of Google and other major search engines.
Lastly, the best thing you could do is to continually create original and exciting content for your audience. Writing quality content about your products help increase your visibility in the search engines as well as educate your customers about this topic and related keywords.