Wednesday 19th August 2015

by admin

social media in seoYears ago, social media had little importance to marketers and SEO experts. However, social media has evolved over time and today, and it’s now an essential ingredient of any SEO campaign.

In fact, the majority of the networking sites have garnered noteworthy authority from the prominent search engines such as Google. So, your search engine position could be vulnerable to close competitors if you are not leveraging social to share your content, exposure brand, and communicate to your target audience.

Search Engines Shift to Social Signal Ranking Factors

One particular factor that’s known to drive targeted traffic is exposure in the search engines. For a long time, that sort of exposure has solely been dependent on website development and link building. Both are still relevant to date.

Nonetheless, social media has shifted the entire landscape of search marketing.

Initially, blogs, news, videos and related platforms each had its own search platform. All of them boasted their own set of natural listings. But recently, Google combined the listings from each of the aforementioned platforms into a single system called Universal Search. It’s currently the primary index. Bing and Yahoo have since integrated the system.

universal social media search

Today, universal search system recognizes social media as a critical component of search. It’s the prime tool the system uses to rank websites on search engines.

Increased Rankings & Influence on Domain Authorityseo influenced social signals

The ranking authority afforded to Facebook, Twitter, Myspace, Instagram and related social networking sites nowadays has strongly influenced site crawling and indexing rates, domain authority, and SEO strategies in general. All these platforms have rapidly gained control of a substantial portion of search territory.

It’s important to note that social media preserves your natural listings yet at the same time assists you to gain even more exposure.

Content is King

Perhaps you’ve come across that phrase often. Well, nothing could be further from the truth. Soon after Google instituted changes to search algorithms, content emerged as one of the most critical component of SEO that now determined a site’s ranking. It’s important to note that content marketing and social media work incredibly good together.

Social media offers you an opportunity to reach out and communicate with people frequently. Let’s face it, plenty of people use social media daily. If you are in a position to communicate with them through the social media platforms, then the benefits are pretty incredible.

Remember, good content might receive considerable amount of web traffic on its own but placing it on social media platforms implies exposing it to a lot more people, making it to be widely shared. Putting into consideration the current search algorithms, both social media and content marketing make a great team and significant part of SEO.

Launching Your SEO Social Media Strategy

Whether you’re investing in ecommerce site SEO services or doing SEO on your own, here are the effective guidelines poised to assist you bring social media into an integral SEO strategy.

  • Develop a worthy product or service to promote – First off, craft something worth promoting. Ensure it’s compelling enough that it can easily sell itself. Once it’s completely ready, begin the promotion.
  • Define your target audience(s) – Determine and also understand who your exact audience is in advance. In addition, analyse them and find out their behavior so as to find those who’ll connect with your brand.
  • Determine social media channels – Select the most popular social media platforms- the ones that have been offered ranking authority by search engines.
  • Start creating the resources – Once you’ve identified the appropriate channels to use, be sure to come up with quality, engaging content. Remember, building a reputation for excellent content is the primary ingredient for higher search engine ranking. Even better, sharing it across all the aforementioned social networks will assist you reach to current as well as potential clients, which will eventually increase traffic to your site.

Conclusion

Now, search marketers must go beyond traditional means of SEO and look at their approach as web presence/social optimization. In general, social media currently leverages a new combination of tools to achieve the same goal as other SEO tools. Using social media nowadays implies more exposure on Google, Bing and Yahoo. It’s an integral component of SEO which every online business must advantage of.

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