In today’s world where businesses are connected and the commerce is borderless, Pitney Bowes delivers innovations that help entrepreneurs navigate this complexity more effectively. The company helps businesses turn complexities to opportunities and data to intelligence by allowing them use data to find the best customers and send parcels and packages more efficiently.pitney bowes addressing systems

With a team of over 16,000 dedicated professionals, Pitney Bowes delivers client-centric solutions to help both small and large businesses get the most of every interaction and transaction. The history of Pitney Bowes began in 1920 when Arthur Pitney and Walter Bowes joined forces to form the company, changing the way companies do business.

Intelligence-Driven Addressing & Mailing Systems

Today, the company helps businesses transform challenges to opportunities through five key areas that include customer information management, location intelligence, customer engagement, global ecommerce and shipping and mailing. With the customer information management solutions such as data management and integration, customer analytics and data quality.

Pitney Bowes addressing systems and mailing solutions give businesses the right tools and quality data to forecast customer preferences enabling them to create new relationships. The new relationships allow businesses to deliver targeted and effective across the different channels.

addressing systems pitney bowes

With the location intelligence solutions such as GeoEnrichment and location analytics, Pitney Bowes empowers businesses with comprehensive and accurate geographical data to enable business make smarter decisions and create more compelling experiences. The customer engagement solutions provide businesses with an accurate view of their customers allowing them to deliver customized, relevant messages across both the digital and physical channels.

The global ecommerce solutions help businesses provide cross-border sales and customs processes more effectively using the technology and logistics that help improve the customer experience. Shipping and mailing solutions are the most popular Pitney Bowes products with the first automatic mail-sorting machine introduced in 1957.

A Closer Look at Pitney Bowes Addressing Systems

Pitney Bowes offers an extensive range of shipping and mailing solutions for small, medium and large businesses that are artistically designed to help streamline operations and manage costs in the mailing processes. From selection of the carrier to tracking, the solutions from Pitney Bowes help ensure efficiency and accuracy across the mailing process by offering access to multiple carriers and postage with built-in scales.

Pitney Bowes addressing systems and mailing solutions include office shipping and postage meters, online postage, inserting, multi-channel customer communications, mail and parcel sorting, and address management. Some of the popular address management solutions include: the ConnectRight mailer, DA70s AddressRight addressing system and Syntel automail.DA70s addressing system pitney bowes

The DA70s AddressRight Addressing System helps businesses create compelling envelopes using fast inkjet technology that allows mails to command the ideal attention. As the flagship address printer from Pitney Bowes, the DA70s AddressRight Addressing System gives businesses the capacity to print almost anywhere on the envelope without changing the setup of the printer. See more details about the DA70s addressing printer system.

The ConnectRight Mailer allows businesses address the accuracy and quality of their mails directly ensuring customer satisfaction. ConnectRight Mailer enables businesses to get their customer addresses right and avoid minor errors that damage the reputation of the business.

The SynTel AutoMail helps transform workflow into a smoother mailstream allowing effective flow of essential documents such as monthly statements in and out of the business. The SynTel AutoMail is an advanced solution that is customized to help meet the specific needs of various businesses for greater cost savings and improved efficiencies.

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Today, having a complete online presence of your brand is extremely important as more people are doing their shopping, research, and other business matters on the web. To effectively create a brand online, online businesses have to be available in several online platforms from social media, blogs, online directories, online forums, review sites, content network and other online platforms.

The only way to ensure your business, products and services can be easily found online by potential clients and in a variety of online platforms is to undertake web presence management. Web presence management is a new perspective toward digital brand building that encompasses many online channels.

web presence

Expand Your Scope With Web Presence Management

Most online businesses only think that undertaking SEO alone is effective in getting adequate web presence. Web presence goes beyond SEO as people do not only use search engines to search information online. According to statistics, Facebook and YouTube are the most popular tools for finding information online after Google. This means that only concentration on search engine optimization is not advisable as your business will be losing out on traffic from other online platforms.

Complete web presence management involves optimizing several fundamental online aspects like social media, content marketing, and search visibility (SEO/PPC), to name just a few of the more central elements.

Social Media

With millions of people using various social media platforms to network, business can effectively use these platforms to build their web presence, build brand visibility and grow their businesses. with search engines , business have a platform to interact with potential customers, get valuable feedback and opinion form potential customers and use it to build a loyalty/fan base.

Today, many search engines use social media to find new content. If your content generates lots of social media interest through being shared by many uses, having lots of likes and hits, search engine will view it as being valuable and thus index it faster. Additionally social media signals like likes, shares, re-tweets and reach are used by search engines as link building strategies. Having an effective social media presence will not only help you build your web presence but also aids in your SEO efforts.

Pay Per Click (PPC) Advertising

Pay Per Click (PPC) advertising entails making your website visible to online users through paid search ads (shown above the organic search listings.) PPC ads can also be shown on relevant websites (display advertising) and provide exposure to new potential customers browsing on other related sites. With PPC ads, you will be able to know what keywords people are searching and clicking. PPC ad optimization is advantageous for business seeking online visibility as you will only pay for ads that have been clicked.

web presence optimization management

Content Marketing

Having a web presence will only be helpful to your business if you have a reputable and trustworthy online brand. The most effective way to build a trustworthy and reputable online brand is through content marketing. Here, you will create high quality content about topics in your niche and post them on your blog, online directories, social media sites, as guest blogs and forums.

Users reading your content will find it helpful and with time begin trusting your content and opinion. With content marketing, you will be able to build an online brand as users will begin interacting with you via social media, blog comments and other channels seeking your opinions and advice. You will then be able to use this opportunity to convert them and make sales.

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