SEO continues to be one of the best ways of targeting and attracting potential customers. There are numerous factors that impact the effectiveness of a site’s SEO, and web design and development variables are some of the most element of factors that influence SEO and search engine visibility.Web Design Strategies

Designing and developing a website to be SEO-friendly is one of the most crucial components to any SEO program. This because a site that is built with SEO in mind will ultimately boost performance of SEO by ensuring specific variables are met. To highlight those specific variables, below we share critical web design strategies that can dramatically impact SEO and overall search engine visibility of a site.

1. Using Structured Data Markup

Structured data markup, or Schema microdata, helps search engines understand the content and structure of a website. While HTML5 introduces new elements to facilitate this communication with search engines, they are not enough to give a clear description of all the content that is on the website. Schema helps to define and structure the content in a variety of ways, and this helps the search engines identify different elements of the website. From a website development perspective, using structured data markup with Schema.org can help a website rank better over time.

2. Creating Faster Loading Pages

Today, web designers are focusing on creating fast loading web pages as most users hate slow loading pages, and if the page load too slow the users will not wait for the site to load, they get the same services from the competitors. Stripping the HTML of unnecessary and/or clunky code, like Flash media, can help improve the site’s load speed.web development

In short, search engines like Google favor sites with pages that load faster. For this reason, it is imperative for web designers to create sites that are fast loading by eliminating unnecessary markup and also using optimized media files.

3. Respecting the UI of Web Design

In many cases, users will immediately leave a website if the design is not appealing or easy to navigate. When a user leaves the website immediately, search engines will give less preference to the site because certain metrics (like average time on site and bounce rate) will define the site with poor user interface (UI).

Take the time to develop an intuitive navigation as well as use sitemaps and other forms of cohesive linking for better crawling and indexing. These usability factors can greatly impact SEO and search engine visibility a site, especially when it starts to rank well and generate traffic.

4. Integrating Rich Media

To increase customer engagement, it is essential to integrate rich media embeds using video, graphics, etc., to increase engagement and average time on site metrics. Similar to the UI strategy mentioned above, the time the users spend on the site help improve the visibility of the website on search engines.

5. Including Strategic Calls-to-Action

Developing calls-to-action are essential as the help drive action as well as generation leads. This has an impact on business performance. Again, increasing engagement and time on site will help with SEO, however, good calls-to-action will make a site more successful in the long-run.

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Established in 1989, Facet Technologies, Inc. has cemented its position as a leader in providing IT solutions for business owners and other organizations in Peoria and central Illinois region. Facet Technologies believes in making innovative, tailor-made products IT solutions that are in line with your specific needs. facet web tech website design

Why are we different you ask? At Facet Tech, we invest in the best creative minds and are up to the minute with what’s happening in the industry. That way, we’re able to come up with relevant IT solutions, even as technology advances.

And, for more than two decades of our existence, we have done quite a lot in the central Illinois technology scene, ranging from offering IT solutions for schools, IT support solution to small and medium size businesses. As a member of Custom Electronic Design & Installation Association, you can trust Facet Technologies to plan and install your electronic systems including networking, automation and entertainment, as well as integrated whole house subsystems.

It is with this background and experience in the industry that we founded Facet Web Tech, our latest branch that is set to give you a whole new experience as far as web design and software development in Peoria and its environs goes.

Inside Peoria’s Newest Web Design Company

Gone are the days when you didn’t pay much attention to the layout and outlook of your business website. Statistics indicate that potential customers are likely to stay on your site for more than a minute if its design is attractive and well organized. In these days of cut edge competition, your site needs to be interactive, user-friendly and easy to maneuver.

Additionally, the software solutions your company uses have to be inventive and in line with your needs. This is the thinking that inspired the formation of Facet Web Tech; to provide you with web design and software solutions that will give you a competitive edge.

website development

Here’s a breakdown of what Facet Web Tech is all about:

Website Development

With its web design services, Facet Web Tech will create a beautiful and interactive site that makes a potential customer want to find out more what you company is all about. Our experienced team of web development specialists will help optimize your online presence in central Illinois and beyond with a high-performance website. That way, meeting the goals and objectives of your company becomes easier.

software development

Software Solutions

Are you having trouble getting software solutions that guarantee to take your company’s efficiency and output to the next level? Not anymore! Facet Web Tech will help solve any software problems with a tailored made solution in central Illinois as per your company needs.

website optimization

Clean Your Hacked Website

Every business owner dreads his or her company’s website getting hacked. Nonetheless, if the unfortunate event happens Facet Web Tech will help get your site up and running again quickly. Also, our team will put measures in place to prevent future attacks. Don’t let a hacked website keep you out of business. Just contact our malware team and w can provide a remote-based computer virus removal service to get you back up and running.

With the new Peoria area web design branch of Facet Tech, getting even more robust and comprehensive IT solutions from just one provider in Peoria just became easier and quicker.

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